777 Partners can categorically confirm that there is no investigation into its ownership of the London Lions, and that these rumours are completely unfounded. We have a brilliant working relationship with the British Basketball League and both parties share the same objective in terms of bringing the sport to new heights in the UK.  

Our commitment to this mission is unwavering, having invested more into the sport than anyone else in its history, amounting to tens of millions of pounds. This financing has seen the dawn of a new era for British basketball, with record crowds descending upon BBL and WBBL games and The Lions becoming the first-ever British side to qualify for the playoff rounds of the EuroCup.

777 serves as the only funding partner investing millions into women’s basketball in the UK, and is proud to support a side that is now positioned as one of the most dominant teams in British sport, having recorded back-to-back domestic clean sweeps and going on an unprecedented 52-game unbeaten streak. This momentum is now continuing into the new season, with the Lions becoming the first-ever British team to take part in qualifiers for the EuroLeague, further helping to put UK basketball on the map.

We are not only fully committed to the Lions as a club, but also investing in the communities in which it resides. From delivering a vibrant new basketball court to a community in London’s worst hit borough for child poverty and providing various grassroots coaching activations across the capital, to creating a never-before-seen youth team structure and allowing aspiring coaches to pursue a career in the sport, our commitment to having an impact on and off the court is unwavering.

We are working tirelessly alongside the BBL on implementing an infrastructure which safeguards the longevity and success of the sport in the UK and are now extremely excited for the 2023/24 season, continuing to break records on the domestic and European stages.

- 777 Partners.


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