London Lions Unveil adidas as Official Kit Partner for 2025/26 Season

The London Lions are proud to announce a new partnership with Specialist Sports, the official UK and Ireland distributor of adidas Teamwear, ahead of a landmark 2025/26 season that sees the Lions return to European competition.

As part of the collaboration, adidas will supply the team with game kits, training wear, and lifestyle apparel for athletes, coaches, and staff. The partnership aligns adidas’ global basketball legacy with the Lions’ ambition to grow the sport in the capital—on the court, in the community, and across culture.

More than just a performance partnership, this deal reflects a shared vision: to position London Lions players not only as elite athletes but also as influential figures in London’s cultural landscape. adidas products will be featured on game days, during community activations, and within exclusive fan merchandise and retail drops.

Justinas Liaudinskas, Chief Commercial & Revenue Officer at London Lions, commented:
“With adidas, we’re aligning with a brand that has shaped basketball culture on a global scale—from decades of NBA presence to deep local impact here in London. Their legacy in sport and culture is a perfect fit for the direction we’re taking the Lions.

This is a pivotal year for us as we return to European competition, and partnering with adidas adds world-class credibility to our kit, our identity, and our connection with fans. We’re excited for what this means on and off the court.”

adidas’ influence in UK basketball stretches back decades, including the 1990s Outdoor Basketball Initiative, which funded over 4,000 free-to-access courts nationwide, many in London.

Neil Latimer, Senior Teamwear Account Manager at Specialist Sports, added: “We’re thrilled to partner with the London Lions as they continue to elevate the game of basketball and inspire communities. adidas Teamwear is built for performance and ambition- exactly what the Lions stand for. We’re excited to support their journey through the season ahead.”

The new adidas kit and apparel will be revealed soon.

🎟️ Early bird season tickets for the 2025/26 campaign - including every BKT EuroCup home fixture, are on sale now here.

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