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London Lions are the capital's professional basketball club — competing in EuroCup and Super League Basketball, playing at the Copper Box Arena, and running one of the fastest growing community basketball programmes in the country. We work with partners who want to reach a young, diverse, city-wide audience through a sport that is growing fast.
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EuroCup basketball brings clubs from across the continent to east London, on nights that don't compete with the football calendar for attention.
Basketball skews younger and more diverse than almost any sport in the UK. For brands trying to reach that audience authentically, it is one of the few genuine routes in.
A purpose-built Olympic venue on the Queen Elizabeth Olympic Park, and one of the best atmospheres in British basketball on a full game night.
Games broadcast to a national and international audience, plus a social following that engages with the club well beyond match nights.
Our community programme puts Lions coaches into schools and sports halls across London every week. Partners can attach to work that visibly changes the city, not just a logo on a shirt.
British basketball is in a period of real change and the Lions are at the front of it. Partners joining now grow with the club rather than buying into something finished.
There is no fixed package list. Partnerships range from a single game night through to season-long principal deals, and the right shape depends on what you're trying to achieve.
Front-of-shirt, back-of-shirt and shorts branding across every competition, worn by the team all season and in every photograph that follows.
Courtside LED, backboard, floor and concourse branding at the Copper Box — seen live, on broadcast and across highlights.
Own a fixture. Naming, activation space on the concourse, in-game moments, tickets for your people and content built around the night.
Courtside and premium hospitality for clients, staff and guests, on European and domestic nights.
Back the sessions, schools work and coach development that reach thousands of young Londoners — a genuine social impact story with delivery behind it.
Branded series, player access, social integration and campaigns built with our media team rather than bolted on afterwards.
Send us a line about your brand and your objectives and we'll come back with options and numbers. Whether that's a full season or one night, we'd rather start from what you need than hand you a rate card.