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Women's sport in the UK is being taken seriously by audiences, broadcasters and brands in a way it never has been before — and women's basketball is one of the least crowded rooms in it. London Lions run one of the most ambitious women's programmes in British basketball. Partnering with it costs a fraction of the equivalent in football, and you are early rather than late.
Start A Conversation
The brands that backed women's football before it broke through are the ones associated with it now. Women's basketball is at that point today, and the entry cost reflects it.
Women's sport audiences are consistently shown to notice and favour the brands that back them. Support here is remembered in a way that generic sponsorship is not.
The women's side sits on top of girls' pathways, coaching and community sessions across London. A partnership reaches the whole structure, not just twelve players.
Our players work directly with girls in schools and sessions across the city. The link between the professional team and the next generation is real and it is documented.
This is a programme with a genuine narrative behind it — the kind that earns coverage and content rather than needing paid media to carry it.
Back the women's programme on its own, or alongside the men's. Some partners want both; plenty want to be known specifically for this.
Nothing here is fixed. Tell us what you're trying to achieve and we'll build around it.
Front-of-shirt and kit branding for the women's team across every competition they play in.
Courtside and in-venue branding at women's home games, plus presence across the fixtures broadcast and streamed.
Put your name behind the girls' programme — sessions, squads and coaching that feed into the professional side.
Work directly with individual players on content, appearances and campaigns.
Branded series and campaigns built around the women's programme with our media team.
Bring clients, staff and guests to women's game nights.
Send us a line about your brand and what you want out of it, and we'll come back with options and numbers for the women's programme.
Contact The Commercial Team