London Lions are delighted to announce a partnership with BADU, a community-focused organisation dedicated to providing holistic and unconditional support to underserved communities across London, fostering positive change and empowerment throughout the city.
This groundbreaking partnership is underpinned by a shared commitment to uplifting local communities in East London, elevating basketball participation, celebrating the rich diversity of East London and honouring the community's unsung heroes.
Additionally, both organisations will focus on providing pathways to corporate employment and youth development opportunities, enabling impactful community activations, and enhancing facilities and place-making.
London Lions and BADU pledge to make a lasting impact in these areas, working hand-in-hand to bring about positive change through basketball in East London.
“We are delighted to join forces with BADU in a shared mission to empower the people of our local community across East London." "Together, we aim to foster opportunities, celebrate diversity, and deliver tangible change through the sport of basketball."
Said Jerome Quartey, Marketing Director at London Lions.
“We are committed to working with intentional partners that are willing to do the actual work in ensuring that the community has direct access to opportunities on their doorstep” said Nana Badu, CEO and Founder of BADU. “We know this has been a long process in getting to where we want to be, we are pleased that our partnership has developed through mutual benefits and true collaboration”
Said Nana Badu, CEO, BADU Sports