London, 14 October 2026 — London Lions have announced an expanded partnership with Saily, with the travel eSIM provider becoming a Principal Partner of the club for the 2026-27 season.
As part of the upgraded partnership, Saily will feature on the front of the London Lions Men’s jersey throughout the Super League Basketball (SLB) and BKT EuroCup seasons, while also becoming an official shorts partner of the London Lions Women’s team and a partner of the London Lions community programme.
The expanded partnership enhances the relationship between Saily and London Lions, bringing the brand further into the club’s various programmes across domestic and European competition.
Saily provides digital eSIM services designed to help travellers stay connected when travelling internationally, offering mobile data without the need to purchase and change physical SIM cards.
The Club will be working with Saily to provide discounts, offers and giveaways across the season, so that fans can experience the fantastic service that Saily provides, for themselves.
“We believe in the London Lions' vision and we're excited to keep supporting it,” says Vykintas Maknickas, CEO of Saily.
“The club and the fans have been incredible, so there was no doubt about deepening our partnership for the next season. Saily will keep travelling with the team and the fans to every corner of the world, making sure everyone is properly connected.”
London Lions CEO Steve Devereux added:
"We're delighted to welcome Saily on board as our Men's Front of Jersey sponsor and a Principal Partner to the Club".
"Professional sport and travel go hand in hand, and the Lions are a great example: with fixtures taking place all across Europe and an international roster of players and staff. eSIMs makes travelling and living abroad so much easier, helping everyone staying connected, and it's great to have an authentic partnership with a brand offering a product we use and value".
The partnership will see Saily prominently represented across London Lions’ teams throughout the 2026-27 campaign, as the club continues to compete across domestic and European competition.
.png)