London, 5 October 2026 — London Lions have announced Sonacle as a new supporting partner of the club, with the audio brand joining as a partner for the upcoming NBA exhibition game trip to the United States.
The Lions will travel to Portland ahead of their October 12 matchup against the Portland Trail Blazers, with Sonacle supporting the team throughout the trip and providing headphones for the players.
Sonacle said:
“We’re excited to partner with the London Lions at such an important moment for the club. Basketball sits at the intersection of sport, music and culture, which makes the Lions a natural fit for Sonacle. This partnership gives us an opportunity to put our products into the hands of athletes and showcase Sonacle in a real, high-performance environment, from travel and preparation through to game day. We’re looking forward to building something that goes beyond traditional sponsorship and creates genuine moments between the brand, the players and the Lions community.”
Sonacle is an audio brand focused on combining quality sound, functionality and contemporary design across products made for everyday use.
Steve Devereux, CEO of the London Lions, said:
“Facing an NBA team is a landmark moment for the club and we're delighted to welcome Sonacle as a partner ahead of this trip.”
“Basketball has always been about more than just the game, with music and culture at its heart, so the partnership makes perfect sense.”
As part of the partnership, London Lions fans can receive 20% off their first Sonacle order using the code London20.
The partnership adds Sonacle to the Lions’ growing group of commercial partners ahead of the club’s landmark NBA trip.
