London, 13 August 2026 – London Lions today announced they are adopting Jordan Brand uniforms and apparel beginning with the 2026-27 season, making London Lions the first British professional basketball club to wear Jordan Brand on court.
In collaboration with Jordan Brand and KitKing, the club's men's and women's teams will compete in Jordan Brand game uniforms across domestic and European competition, while Jordan Brand apparel will also be worn across the club's youth and academy programmes.
As the Lions prepare for the 2026-27 season and a return to BKT EuroCup competition, the Jordan Brand on-court and training apparel announcement introduces a new look for the club across its men's, women's and development programmes.
Lenz Balan (President of London Lions), said:
"This is an exciting moment for our club. Jordan Brand is one of the most recognisable names in basketball, and becoming the first British professional club to wear Jordan Brand uniforms is a milestone for the London Lions. As we continue building on the progress made across our men's, women's and academy programmes, we're looking forward to taking the court in a brand that has such a strong connection to the game."
Susan Mulders (VP, Sports Marketing, Jordan Brand), said:
"Basketball continues to grow around the world, and we're pleased to see the London Lions take the court in Jordan Brand as they begin the 2026-27 season."
The London Lions' first Jordan Brand game kit will be unveiled ahead of the 2026-27 season, alongside details of supporter apparel and other partnership initiatives.
